The Visma Enterprise Digital Marketing team aims to support all of our Business Units in their digital marketing efforts. We want to create the tools, and a platform for internationalisation of cloud services using best in class digital marketing with a clear focus on efficiency, continuous improvement and the customer journey.
Automation reduces the amount of non-value add work for your team so we tailor all we do to work seamlessly with both marketing automation and our community platform.
We take a before and after snapshot of what we do in a cycle of continuous improvement for maximum efficiency and effect. Our internal work process is designed according ISO 9001:2015.
For Visma Enterprise in Finland we created a simple to navigate suite presence on Visma.fi that had at its core a focus on 5 areas of Sourcing management. Continue reading
The goal was to portray Visma as the a key partner for professionals working within procurement. The graphical elements show typical users and usage situations together with animations to show the steps in procurement and video to keep text blocks to a minimum.
Customers in Sweden faced challenges in trying to find information and to understand how Visma.net Expense works.Continue reading
By adding graphical elements that were easy to understand and an online demo customers were quickly able to see the benefits and simplicity of our offering.
These improvements to the page increased traffic to the page by 856 % in just 1 year between 2016 and 2017.
The Heimo brand previously had at character who was described as the "Chief of HR". This concept is also used within the solution meaning that the new Visma creative concept needed to reflect this. In Finnish Heimo also means tribe, clan and family. The new design plays with this idea and the tribal theme is used throughout in animations and the ROI calculator.
For Saima HR we created, amongst other things, a price calculator where the customer is easily able to calculate the cost of the solution.Continue reading
What is great here is that in addition to a price for a standard configuration there is also the option to add up to 4 optional modules. The calculator then gives you price per month, per year and per person. This has the added benefit of showing customers that Saima HR is easy to use, inexpensive and a very modular SaaS service.